Metodologia produtiva de design: desenvolvimento de produtos sustentáveis na indústria textil

Abstract

Focusing on the pressing need for sustainability issues to be included in different products and processes, this dissertation focuses its investigation on the textile industry. It is known that this industry is characterized by a complex business environment, in which understanding and proposing alternative solutions for sustainable practices is essential. Furthermore, the textile industry faces a series of problems related to sustainability. The environmental unsustainability caused by this industry occurs due to the great waste of raw materials and also because in almost all stages of the life cycle of a textile product there are negative effects on the environment in the short and long term. Therefore, based on an exploratory study in bibliographical and field sources in the sector that is the object of the research, a productive methodology is proposed for the textile industry, having as an umbrella concept the circular economy. From the point of view of the research line of the Postgraduate Program in Administration, Competitiveness and Marketing, the model developed for the green qualification of product development processes in the textile industry contributes to practical and theoretical advances in topics such as competitiveness and cooperation in production chains and the product development process oriented towards political-legal and sociocultural trends present in the market.