Patrimônio territorial no olivoturismo do Rio Grande do Sul: proposta de uma estrutura de análise para o setor

Abstract

A common aspect between tourism and agricultural culture, the territory has characteristics that enable different types of cultivation, while at the same time concentrating the elements that are the basis of tourism. It is in this context that olive tourism is found, an activity that has as a key factor the territory, with its elements of natural, material cultural and immaterial cultural heritage. In view of this, this study aims to propose an analysis structure that integrates elements intrinsic to the territory, which supports olive tourism initiatives in Rio Grande do Sul. Regarding the methodological procedures, the research had a qualitative approach, of a descriptive and exploratory nature, with data collected from primary and secondary sources. The primary data were collected online, in January and February 2022, via the Google Meet platform, through interviews with those responsible for enterprises that offer olive tourism and specialists who have knowledge in certification, heritage and tourism. The data collection instrument was developed based on the categories of analysis that emerged from the literature review. The content analysis method was used to analyze the data. Regarding the results, it was possible to observe that the elements identified in the literature converge with those mentioned by the interviewees. Regarding natural heritage, elements such as relief, climate and water resources were considered relevant for olive tourism. Regarding intangible cultural heritage, elements such as gastronomy, stories and language, with a strong appeal to the gaucho tradition and culture, were also identified. Regarding the elements of tangible cultural heritage, aspects such as local architecture, monuments that mark the history of the community and typical crafts of the region were identified as relevant for olive tourism.