Capacidade absortiva e comunicação organizacional: um estudo comparativo em instituições de ensino superior comunitárias no norte do Rio Grande do Sul

Abstract

Absorptive capacity seeks to explain how organizations capture knowledge from the external environment and improve the internal organizational environment. In this context, organizational communication is related to the transfer and sharing of knowledge acquired in a practical way in the external environment through collaborative networks, training and development of people in Higher Education Institutions (HEIs). Given this factor, this dissertation aimed to describe how organizational communication can qualify the absorptive capacity in community HEIs in the north of Rio Grande do Sul. Using the qualitative method through semi-structured and in-depth interviews, aiming to investigate how the acquisition, assimilation, transformation and application of knowledge occurs and analyzing how organizational communication practices occur in HEIs with managers and rectors who occupy strategic positions such as: administrative and communication and marketing. The results identified that organizational communication is improved through organizational culture, rooted in the motivation and engagement of HEIs in the search for knowledge, sharing relevant information in the internal and external environment that produces valuable insights for the qualification of institutional strategies. Therefore, it is identified that organizational communication is diagnosed as a valuable resource concretized by the theory of the Resource-Based View (RBV) and the VRIO model (value, rarity, imitability and organization) that qualify the dimensions of absorptive capacity through knowledge transfer.