Inserção de novos alimentos no ambiente escolar: percepção dos públicos influenciadores

Abstract

Individual behavior directly influences the choices of foods to be consumed. The objective was to understand the perception of different audiences with influence regarding the introduction of new foods for children in the school environment. A bibliographical survey was conducted to define the motivators and inhibitors and educational and communication strategies. Afterwards, exploratory qualitative research was conducted in early childhood education schools of the municipal education network of Passo Fundo (RS). The motivators identified were the favorable school environment, flavor and health gains. The inhibitors were the behavior of the caregiver, different flavor than usual and low education level. The most evident educational practices were culinary workshops, lectures and communication practices. The architecture of choice and advertising campaigns were the themes most cited by the interviewees. The school environment and family influence the introduction of new foods and specific educational and communication practices should be worked on for each group.