Diagrama referencial para implementação de product-service-system em empresas de máquinas e equipamentos agrícolas

Abstract

The study aimed to propose a reference diagram for the implementation of product-oriented PSS in agricultural machinery and equipment companies. Initially, a systematic literature review was carried out, aiming to clarify the concept of product-oriented PSS, identify its benefits and the good practices that assist in its successful implementation. The services offered in this category of PSS and the resulting benefits for the company, customers, the environment and society were mapped. The good practices identified were grouped into four categories: market orientation, strategic people management, investment in communication and information technology and sustainable design of products and services. Subsequently, a diagnosis on sustainability and product-oriented PSS was carried out in agricultural machinery companies, through multiple case studies. It was noted that, although some practices related to sustainability are carried out by the companies, in most of them environmental issues are not a dominant topic in the development of products and services. Furthermore, it was identified that companies already offer services belonging to the product-oriented PSS, but in most of them this process is not yet structured and the offers are not usually designed considering environmental aspects. It is concluded that there are opportunities for improvement and offering new services that can increase customer satisfaction and contribute to sustainability, especially in the environmental dimension. In view of this, a reference diagram to assist companies in implementing the product-oriented PSS was proposed.