A possível responsabilização civil dos influenciadores digitais e a proteção do consumidor infantil frente à publicidade disseminada na sociedade consumocentrista

Abstract

Given this context, the present research aimed to demonstrate that the difficulties faced by minorities and groups vulnerable in access to justice further compromise the exercise of their rights. To this end, bibliographical research was carried out on national and foreign language related to the topic, as well as documentary research in Brazilian legislation. The results obtained confirm the initial thesis that There is still a lot to be done to strengthen the Public Defender's Office as a institution of the justice system and, consequently, strengthen the rights of people who make up your target audience. It was also found that the social transformation is linked to the promotion of the rights of the of the population that is marginalized, whose implementation must be the incessant search for a society that proclaims itself democratic. In the second chapter, the impact of advertising in the consumer's life and the current treatment provided by legislation Brazilian publicity aimed at hypervulnerable people, as well as the need and importance of education for consumption aiming at a sustainable society. Put Finally, advertising disseminated by digital influencers is studied, legislation to which they are subjected and possible civil liability for any damages caused to consumers by advertising. It is concluded that the Existing legislation is sufficient to regulate advertising disseminated by digital influencers aimed at children and that they shall be held jointly and objectively liable for any damages caused to hypervulnerable consumers.