A narrativa transmidia no universo ficcional de Once Upon a Time

Abstract

The thesis, linked to the Programa de Pós-Graduação in Letras course at the Universidade de Passo Fundo, associated with the research line ‘Leitura e Formação do Leitor’, has as its theme the transmedia universe of the series ‘Once Upon a Time’ and its appropriations of fairy tales, paratexts and fictional extensions. Thus, this study was delimited on the connection between narratives, fairy tales and the fictional universe of the first season of the series ‘Once Upon a Time’, specifically the adaptation of the fairy tale ‘Snow White by the Brothers Grimm’, proving how this universe fiction is configured in a transmedia narrative, thus producing socially and culturally situated meanings, both in the original tale and in the adaptation. The thesis is defended that the construction of the transmedia narrative through the encounter of the multiple semiosis of fairy tales and their appropriations, contributes to the reader formation through the television series ‘Once Upon a Time’. Thus, based on this statement, the research has as its theoretical contribution the studies of Henry Jenkins (2007; 2009; 2011; 2013), Carlos Alberto Scolari (2009; 2013) and Lucia Santalella (2003; 2007; 2013; 2018) in what refers to the culture of convergence and transmedia storytelling, in which each midea becomes important for understanding a larger narrative; as for fairy tales, their evolution, context and analysis, the studies of Bruno Bettelheim (2002), Vladmir Propp (1979) and Diana and Mario Corso (2006; 2011). The content analysis technique was carried out in three stages: pre-analysis; material exploration or coding; treatment of results, inference and interpretation. With this in mind, the proposed analysis procedure consisted of three stages of analysis that are interrelated for a better understanding of the object of study. The analysis steps are: isolated analysis; the analysis of interrelationships; and transmedia analysis. The analysis of the television series allowed us to infer that the transmedia constructions refer to the communication process from multiple and converging technological and media platforms aimed at increasing the production of meanings. Media processes transit through different means of communication, taking advantage of the characteristics of each one of them, but extrapolating their cognitive and sensitive universe. It was perceived, in the analysis, that all narratives can be understood in isolation and that the construction of meaning of each narrative is done in isolation, not needing any other media product for its understanding. If the receiver knows the fairy tales or has watched an episode of the series, he has a greater reference to the fictional universe and is able to make an immediate association with the plot and the characters, thus enabling all the contents to contribute, directly or indirectly, for the construction of the total narrative. The classic is still present in the collective memory and this leads viewers to associate the character in other constructions of texts. It is concluded, then, with the research that the transmedia narrative potential that the story has - even being a consecrated classic - allows ruptures and reconfigurations capable of capturing new audiences and audiences that will interpret it based on their initial experience of the feature film.