Uso da gamificação como técnica de capacitação profissional: pesquisa experimental em uma instituição hospitalar

Abstract

Well-designed professional capacitation in organizations provides workers with potential gains in knowledge, abilities and attitudes, improving and supplying job needs of workers and, consequently, improvements in performance of organizations. Gamification shows itself as a technique which can contribute for more effective results in the processes of professional capacitation. Gamification, which consists in the use of game elements in the context of nongames, appears recently with the intent of aiding the managerial processes in organizations. However, the majority of scientific studies in gamification, especially in Brazil, approach its use more in educational contexts, justifying the option for this subject research. According to the exposed, the question which guides this research was: What are the contributions of gamification for the processes of professional capacitation in a veterinary hospital located in north of Rio Grande do Sul? Based on this problem, this dissertation had as a main goal to comprehend the contribution of gamification with the process of professional capacitation in a veterinary hospital located in north of Rio Grande do Sul. Therefore, attempting to reach the delineated goal, a qualitative study using experimental research, exploratory and descriptive. Data were collected comprehending all workers of the veterinary hospital, reaching a hundred participants: semi-structured interview, non-structured interview, non-participant observation and focal group. The data were analyzed through content analysis, based on analytic categories established a priori. Concluding the field research, it was evident that there are many elements which interfere in the effectivity of implementing a strategy of professional capacitation using gamification, including with the particularities proper of each organizational environment. Synthetically, we stand out that the findings point towards the importance of using gamification more as a technique of capacitation, having said importance, but one cannot ignore more traditional techniques which already exist, but we should use them together. Therefore, gamification joins this context as one more technique of professional capacitation, constituting itself as a support for other used ones. Besides the cares the literature points in the moment of implementing gamification, this study reveals other important issues to care about, such as the context of the organization, present moment situation and the profile of workers, which should also be studied and brought in consideration in the moment of implementing gamification.