Economia circular e humanismo: regulação para práticas empresariais sustentáveis a partir da filosofia empresarial de Brunello Cucinelli

Abstract

Legal science currently faces a great challenge, that of presenting solutions and propositions for a sustainable development in its triad, that is, in the environmental, economic and social aspects. It is necessary to do it in the face of a hegemonic economic order that compromises its human and social values. The environment urges new propositions, since the form of operation in a linear system, like the contemporary one, exhausts both natural and human resources, in this context the present research presents the Theory of the Circular Economy and all its reasoning so that, having nature as an archetype, it is possible to make a circular production system feasible. The economic aspect is also addressed in the aforementioned theory insofar as it proposes, broadly, four business models that allow the new proposals to materialize. It occurs that the said theory does not address the three elements of the sustainable development, dispensing, therefore, of its neválálico element, that is, the human being. With the intention of filling this gap left by the Theory of Circular Economy, we present the proposal of a Theory of Humanist Economy, demonstrated in practice by the Italian businessman Brunello Cucinelli, who, inspired by Greek, Roman, Renaissance, in art and religion, gave life, in the small town of Solomeo, Italy, to a company whose basic principle is the dignity of the human person, but which operates without neglecting the search for profit, thus appreciating the element sustainable development. As challenging as it may seem to be, it is possible to implement a productive system in a capitalist economy that concerns both the human being and the environment. The proposed study refers to basic research, based on the operational logic of the deductive method and the qualitative approach.